Sign that says for handmade businesses, h+h americas 2024, on doors heading into a conference center.

h+h americas : Business Classes for Craft Professionals and Artists

Learn with business classes and master classes at h+h americas in Chicago, IL in 2024

I am thrilled to announce that I, Nicole Lewis, will be leading not one, but two dynamic business classes at h+h americas 2024, focusing on the art of selling on Etsy and unlocking the secrets to gaining press coverage as a maker or small business.

As the premier trade show for the crafts industry, h+h americas brings together artisans, designers, and entrepreneurs from around the globe for an unforgettable experience. From April 30th to May 3rd in Chicago, Illinois, attendees will have the opportunity to explore an extensive lineup of exhibitors, showcasing the latest trends, tolls, and innovations in the craft and fiber world. Whether you’re a seasoned professional or just starting out, h+h americas offers a wealth of inspiration, networking opportunities, and educational sessions to help you take your craft business to the next level. 

What business classes will Nicole Lewis, Etsy Expert, be teaching at h+h americas?

Craft Industry Alliance and the h+h Americas Conference Committee have curated a diverse selection of masterclasses during the conference. You can choose classes individually or opt for a class pass to attend multiple sessions. 

During h+h americas, you will have a chance to learn from me three times throughout the conference and trade show. You will experience hands-on learning, receiving personalized guidance. My Etsy masterclass tops out at 15 students per session where we will spend 2.5 hours working together to develop new skills and fine-tune the experiences you already have with Etsy. 

Nicole Lewis, Etsy Expert and Etsy Coach, will be teaching an Etsy Masterclass at h+h americas on Tuesday, April 30th, 2024 in Chicago, IL

On Tuesday, April 30, 2024, I will be teaching “Crafting Your Etsy Empire: Strategies for Building and Sustaining a Profitable Etsy Shop” during back to back sessions (12pm-2:30pm and again from 3pm-5:30pm). 

Have questions you have been dying to ask an Etsy specialist? Don’t know where to start with your Etsy shop? This is your opportunity! Take a deep dive into Etsy best practices and learn how to dominate the Etsy algorithm to get as many eyes on your work as possible.

As an Etsy U instructor, Etsy Design Award Finalist, and top 1% seller who frequents Etsy marketing opportunities, Nicole specializes in Etsy branding, SEO, and marketing to get your products in front of your ideal customer and navigate the vast sea of products on Etsy. She will speak to specific questions including listing and shop audits and how to create listings that catch the eye of Etsy staff and members of the media. This masterclass is for all experience levels with Etsy. For those not on the platform, the benefits why you should be using Etsy will be shared which might just change your mind.


If you have ever wanted to learn how to sell on Etsy, how to incorporate SEO strategies into your Etsy shop, or the benefits of using Etsy as a sales platform for press features and affiliate programs, this will be a very informative and hands-on class. I will cover everything from listing and shop audits to crafting eye-catching listings that grab the attention of Etsy staff and members of the press. 

As a maker and small business owner myself, one of my biggest pet peeves is when I attend business classes and "coaching" sessions that have so much "fluff" and none of the meat. When I teach, I get down to the nitty gritty and leave no stone unturned! No matter your experience level with Etsy, this Etsy masterclass is for YOU! And if you're not on Etsy yet, I will share the compelling reasons why you should be. Trust me, you won't want to miss out and will be 2.5 hours of time well-spent with actionable steps to move the needle for your handmade business or brand! 

Take an Etsy masterclass or Etsy business class, or PR class at h+h americas 2024

This Masterclass is for anyone wanting to learn the hidden benefits of starting an Etsy shop (such as press features that use their affiliate program), how to revamp your shop incorporating SEO to show up on Google, and branding to dominate the Etsy algorithm, anyone wanting a shop audit, or to ask specific Etsy help questions.

Register for the Etsy masterclass taught by Etsy expert and educator, Nicole Lewis of Art 2 the Extreme®. 

Why should you attend the h+h americas Etsy Masterclass if you are a fiber, fabric, or craft supply shop owner?

In this Etsy masterclass, I will teach you ways to utilize the Etsy platform to expand your reach, target your key audience, and maximize your online presence. Not only will I teach you the basics of setting up an Etsy shop to reach beyond Etsy, but show you how to optimize your listings to catch the eye of Etsy staff, members of the press and writers compiling gift guides. I will also walk you though SEO optimization, how to take advantage of free Google advertising, and earn press features using AWIN, Etsy’s affiliate program.  

There are so many benefits to opening an Etsy shop, especially if you sell craft supplies. Setting up a shop on Etsy is relatively affordable compared to establishing a brick-and-mortar store or creating a standalone e-commerce website. It is a cost-effective option for small business owners starting out or established business owners who are looking to optimize Etsy’s target audience. 

Etsy attracts a community of craft enthusiasts actively seeking unique and handmade items, making it an ideal platform for quilt and fiber products that cater to niche markets. Every sales platform should have a job (in addition to bringing in revenue). You will learn why using Etsy as a supplemental platform for sales alongside a storefront and/or an e-commerce shop such as Shopify is a smart move and a must for artists, makers, and small-business owners in 2024.

h+h americas conference session about The State of the Craft Industry with Craft Industry Alliance. Image shows people sitting, facing a stage with a panel of 5 people in chairs.

Top 10 Reasons to Attend 

"Crafting Your Etsy Empire: Strategies for Building and Sustaining a Profitable Etsy Shop."

  1. Increased Visibility: Stand out in the crowded, Etsy marketplace with expertly crafted listings that catch the eye of potential customers and the Etsy team alike. Learn how to leverage Etsy's features and algorithms to get your handmade products and art noticed.
  2. Insider Tips and Tricks: Uncover best practices that can make all the difference in your Etsy journey. From Etsy shop audits to algorithm domination, you'll learn the strategies that successful Etsy sellers swear by.
  3. Expert Guidance: Learn from Nicole Lewis, a seasoned Etsy professional, Etsy Design Award finalist, and teacher for Etsy’s education program, Etsy U. Trained by Etsy staff, she has been there, done that (everything from copycats to unexpected shop shutdowns) and lived to tell the story. She is here to navigate you through Etsy pain points and what is holding you back from using the Etsy platform to your fullest potential. 
  4. Optimized Shop Performance: Discover how to optimize your Etsy shop for maximum visibility and sales. Learn the ins and outs of Etsy SEO, how to brand your Etsy shop, and marketing tailored specifically for the Etsy platform. Learn now this carries over to Google to get as many eyes as possible on your products. 
  5. Potential for Growth: Open the door to new opportunities for growth and expansion. Whether you're just starting out on Etsy or looking to scale your existing business to the platform, there are many benefits for selling on Etsy including expanded visibility on Google, press opportunities, free affiliate programs, and more. 
  6. Elevated Skills: Enhance your crafting and business skills with focused, hands-on instruction. Master the art of creating compelling listings, captivating imagery, and engaging product descriptions. 
  7. Personalized Advice: Receive personalized feedback on your shop's listings and performance, helping you identify areas for improvement. Live Etsy shop audits will be a part of this Etsy masterclass at h+h americas! 
  8. Networking Opportunities: Connect with other Etsy sellers, share experiences, and learn the best places for additional support and community to help you along your Etsy journey.
  9. Access to Resources: Access valuable resources, tools, and templates to streamline your Etsy shop management and marketing efforts.
  10. Branding and SEO: Get tips on branding your Etsy shop effectively and optimizing your SEO to improve search rankings and drive traffic.

Learn More About Nicole Lewis, Etsy Expert

Etsy coach Nicole Lewis is pictured in a black shirt on an orange background that has rainbow balls.

Nicole Lewis, is esteemed Etsy U instructor, specializes in elevating your Etsy shop's brand and securing media coverage for your small business. Each month, Nicole hosts workshops tailored for Etsy sellers, offering invaluable insights into Etsy strategies, SEO tactics, and business growth techniques.

As the founder and CEO of Art 2 the Extreme®, Nicole has made her colorful mark on the world of art supplies and children’s gifts through her playful collection of Original Rainbow Crayons®. Her designs not only provide a unique gift for any occasion, but takes a creative approach to the fun and functionality of traditional crayons. 

WATCH Nicole's Story

Learn More About Nicole's Handmade Rainbow Crayon Gifts + Go Behind the Scenes in her Crayon Meltery

Before devoting her work full-time in the crayon business, Nicole drew inspiration for her specialty crayons from her 15+ years of expertise in the arts, with 8 of those years as an Elementary Art teacher. Not only did Nicole teach visual arts from a cart with the extra challenge of going from classroom to classroom, but also saw a need for adaptive art supplies for her growing number of students with special needs and accommodations.
As the first artisan to ever create and sell a handmade crayon online, Nicole’s vision and former side-hustle has developed into to a full-time business, bursting at the seams. Nicole made the decision to leave teaching and dedicate herself to the business and her growing family full-time in 2014 and has not looked back!
Since then, Art 2 the Extreme® has seen great growth both on a local and national level on and off the Etsy platform. Her work has been featured in major publications such as Magnolia Journal,  Food Network Magazine, Midwest Living, Good Housekeeping, US Weekly, and People. Specializing in custom crayon design, Nicole has also created projects for The Oprah Winfrey Network, Sephora, and Marco Polo. 

Sign up to stay updated on upcoming Etsy workshops, PR seminars, SEO training sessions, and personalized mentoring opportunities with Nicole.

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