The Etsy Expert: Etsy SEO, Branding, PR for Your Etsy Shop
Are you looking for an Etsy expert to help level up your handmade business or small brand?
Nicole Lewis is an Etsy U instructor, specializing in branding your Etsy shop and getting press for your small business. Each month, Nicole teaches Etsy seller workshops full of Etsy tips, Etsy SEO insights, and best practices to grow your Etsy business. Fill out the form below to receive updates for upcoming Etsy U workshops, PR classes, SEO training, and one-on-one mentoring with Nicole.
Looking for a discount to Alt Summit 2025? Check back for the update on a new location and discount on your Alt Summit ticket soon!
NEXT WORKSHOP:
PAST WORKSHOPS FROM ETSY EXPERT, NICOLE LEWIS
Tuesday, April 30 - 12:00-2:30pm and 3:00-5:30pm
Crafting Your Etsy Empire: Strategies for Building and Sustaining a Profitable Etsy Shop
Have questions you have been dying to ask an Etsy specialist? Don’t know where to start with your Etsy shop? This is your opportunity! Take a deep dive into Etsy best practices and learn how to dominate the Etsy algorithm to get as many eyes on your work as possible. As an Etsy U instructor, Etsy Design Award Finalist, and top 1% seller who frequents Etsy marketing opportunities, Nicole specializes in Etsy branding, SEO, and marketing to get your products in front of your ideal customer and navigate the vast sea of products on Etsy. She will speak to specific questions including listing and shop audits and how to create listings that catch the eye of Etsy staff and members of the media. This masterclass is for all experience levels with Etsy. For those not on the platform, the benefits why you should be using Etsy will be shared which might just change your mind.
Wednesday, May 1 - 10:00-11:00am
Cultivating Media Relationships: How to Build a Media List and Land Press Opportunities
Be the boss of your own PR by growing long-term relationships with the media. In this class, You’ll learn how to go about building your own media list, and how to craft your story to land publicity effectively, efficiently, and confidently. Networking and connecting with members of the media is a slow burn, but when done correctly, provides value for the writers you would like to work with resulting in earned press for you. Learn how to find contact information, what research you need to do before starting a relationship, and where to look for calls for product roundups and expert advice. Whether you are just getting started with PR or want to level up and fine-tune your pitch + build relationships, you will leave with actionable steps to immediately implement towards successfully landing earned press!
Chat one-on-one with Nicole Lewis about all things Etsy. As an Etsy U instructor, and top 1% seller who frequents Etsy marketing opportunities, Nicole specializes in Etsy branding, SEO, and marketing to get your products in front of your ideal customer. She can speak to specific questions including listing and shop audits, best practices, how to create listings that catch the eye of Etsy staff and members of the media.
-What to do after you land press.
Past Etsy Up and Etsy U Workshops
Etsy Up: Holiday Edition - Watch the Replay
Listen to Etsy sellers and Etsy SEO experts like myself share insights and tips on how to prepare your shop for the upcoming holiday season.
Since 2007, Nicole Lewis has made her colorful mark on the world of art supplies and children’s gifts through her playful collection of Original Rainbow Crayons®. Her rainbow crayon designs not only provides a unique gift for any occasion, but takes a creative approach to the fun and functionality of traditional crayons.
Before devoting her work full-time to her custom multicolored crayon business, Nicole drew inspiration for her specialty crayons from her 15+ years of expertise in the arts, with 10 of those years as an Elementary Art teacher. Not only did Nicole teach visual arts from a cart with the extra challenge of going from classroom to classroom, but also saw a need for adaptive art supplies for her differently-abled students needing an easier way to hold a crayon.
Nicole has set the standard on the handmade product site, Etsy. In 2020, her colorful rainbow crayons placed top 10 in the Kids Category Etsy Design Awards out of 5 million Etsy shops. In 2022, her family-run business was featured in the Etsy Quit Your Day Job series. You can watch Nicole on camera sharing her founder story and a peek behind the scenes in Etsy’s Meet the Maker series on YouTube.
The high quality rainbow crayon letters and shapes have captured media attention for years. Her rainbow crayons have been featured in major publications such as Food Network Magazine, Real Simple, Buzzfeed, Midwest Living, Good Housekeeping, US Weekly, and People.
Art 2 the Extreme specializes in customized and personalized crayon design for your gifting needs. Our Original Rainbow Crayons® are multicolored, uniquely shaped crayons that encourage creative thinking and imaginative making outside the traditional crayon box.
Our rainbow crayons empower people with different abilities and ideas. It's something we think about in having multiple ways to grip the crayons and chunkier shapes that aren’t going to roll off the table. Original Rainbow Crayons are also durable, which is nice as a parent or educator, so you’re not constantly having to sharpen them or buy a new set.
