The Etsy Expert: Branding and PR Workshops, Resources, and Mentorship for Your Etsy Business
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PAST WORKSHOPS FROM ETSY EXPERT, NICOLE LEWIS
Since 2007, Nicole Lewis has made her colorful mark on the world of art supplies and children’s gifts through her playful collection of Original Rainbow Crayons®. Her rainbow crayon designs not only provides a unique gift for any occasion, but takes a creative approach to the fun and functionality of traditional crayons.
Before devoting her work full-time to her custom multicolored crayon business, Nicole drew inspiration for her specialty crayons from her 15+ years of expertise in the arts, with 10 of those years as an Elementary Art teacher. Not only did Nicole teach visual arts from a cart with the extra challenge of going from classroom to classroom, but also saw a need for adaptive art supplies for her differently-abled students needing an easier way to hold a crayon.
Nicole has set the standard on the handmade product site, Etsy. In 2020, her colorful rainbow crayons placed top 10 in the Kids Category Etsy Design Awards out of 5 million Etsy shops. In 2022, her family-run business was featured in the Etsy Quit Your Day Job series. You can watch Nicole on camera sharing her founder story and a peek behind the scenes in Etsy’s Meet the Maker series on YouTube.
The high quality rainbow crayon letters and shapes have captured media attention for years. Her rainbow crayons have been featured in major publications such as Food Network Magazine, Real Simple, Buzzfeed, Midwest Living, Good Housekeeping, US Weekly, and People.
Art 2 the Extreme specializes in customized and personalized crayon design for your gifting needs. Our Original Rainbow Crayons® are multicolored, uniquely shaped crayons that encourage creative thinking and imaginative making outside the traditional crayon box.
Our rainbow crayons empower people with different abilities and ideas. It's something we think about in having multiple ways to grip the crayons and chunkier shapes that aren’t going to roll off the table. Original Rainbow Crayons are also durable, which is nice as a parent or educator, so you’re not constantly having to sharpen them or buy a new set.