Art 2 the Extreme® Press | Creator of The Original Rainbow Crayon®

As Seen In Over 200 National Features Celebrating The Original Rainbow Crayon®

Art 2 the Extreme® is the creator of The Original Rainbow Crayon® and has been making personalized name crayons and handmade crayon gifts since 2007. Founded by former art teacher Nicole Lewis, Art 2 the Extreme has been featured in more than 200 national and international media features, including TODAY, Magnolia Journal, NPR, CNBC, Good Morning America, Forbes, PEOPLE, USA Today, and Martha Stewart. Nearly 20 years later, our handmade personalized crayons continue to be chosen by families looking for colorful, creative and one-of-a-kind gifts for kids.

Celebrities, Parents, and Major Media Love Art 2 the Extreme® Personalized Name Crayon Gifts and Custom Crayons

From Hollywood nurseries to daytime TV gift guides, Art 2 the Extreme® has become a favorite among celebrities, stylists, and parenting influencers who adore our handmade, personalized name crayon gifts.

As the originator of the personalized crayon trend and creator of the Original Rainbow Crayon®, we are proud to see our colorful keepsakes featured in the media outlets like the Today Show, Parents Magazine, and Magnolia Journal. Each set is handcrafted, eco-friendly, and gift ready, making them a thoughtful choice for celebrity families and fans who value creativity, sustainability, and authenticity.

Trusted by parents, teachers, and stars alike, Art 2 the Extreme®, remains the go-to source for handmade personalized name crayons and Original Rainbow Crayon® gifts that spark joy across generations.

 

In The Media

The Art 2 the Extreme story and colorful creations have been celebrated by journalists, editors, and influencers who share our love for creativity, sustainability, and handmade gifting. 

Art 2 the Extreme®'s Custom Crayon Gifts Have  Been Featured In: 

Below are some of the many national media outlets that have featured our handmade, eco-friendly, personalized name sets and custom crayons since 2007.

• Magnolia Journal
• Drew Barrymore Show
• Goodmorning America
• Martha Stewart
• Oprah Winfrey Network
• HGTV
• Parents Magazine
• Good Housekeeping
• BuzzFeed
• Forbes
• NBC Today Show
• USA Today
• Women's Day
• Southern Living
• Business Insider
• Shop TODAY
• Best Products
• Food Network
• Etsy's TV Commercials
• The Etsy Design Awards
• (and 200+ more media mentions and features since 2007!)

A Trusted and Preferred Handmade Shop for Gifts - As Seen In. . .

2026 Press Features

TODAY - "41 Gifts for 2-Year-Olds That Can Excite, Entertain, and Educate"(October 2026) --> Shop Personalized Name Crayons

 

Good Housekeeping - "30 Best Preschool Graduation Gifts for Kids Heading to Kindergarten" (May 2026) --> Shop Personalized Name Crayons

2025 Press Features

"Easy-to-grip Spanish Crayon Stix® feature the colors in Spanish, adding educational fun to your kids' crayons this year. A former teacher created Art2theExtreme crayons, and the brand continues to be at the sop of Etsy's best-selling gifts for kids and is an Etsy Design Award Finalist." - Trae Bodge for MSN

"Nicole Lewis is the founder of Art 2 the Extreme, which makes customized. and personalized crayons for kids. From crayons shaped as number and letters to food items like donuts, this mompreneur says the idea for her business came to her while she was working as an elementary school art teacher. -Victoria Flexner for The Story Exchange

"The only thing more fun than coloring? Getting to color with tie-dye crayons that spell your name. These Art 2 the Extreme Personalized Name Crayons are a thoughtful gift for the holidays, children's birthday party favors, or any time you want to make a kid grin." - U.S. News & World Report

"Teach letters as you color with these beautiful, personalized crayons that could double as art. Two-year-olds will appreciate the larger size of these crayons that makes them easy to grip." - Lisa Tolin for TODAY

"Advanced planning ahead can be an important step to saving time and money. For seasonal businesses that net the bulk of their sales in Q4, preparing in the summer months can be vital says Nicole Lewis, the founder of customizable crayon company Art 2 the Extreme®.

She starts her holiday preparations in June, including PR outreach, campaign photo shoots, stocking up on inventory, and packaging supplies." - Alexandra York for Business Insider

"I have followed, Nicole Lewis, the owner of Art 2 the Extreme, for a number of years and am continuously impressed with her creativity (but also her turnaround time, her packaging and her ability to capture Oprah's eye)!

Her Name Crayon sets are the perfect Valentines treat for the littles in your life, and the 'Classroom Crayon Stix®' are the most adorable Valentine, your kiddo could package up for their class. I mean, "I'm Drawn to You," and "You're So Sharp" and imprinted on crayons. It doesn't get any cuter than that!" - Maria Baer, owner of The Baer Minimalist for Indy Maven

"As a former elementary school art teacher, Nicole shares our passion for art and is an amazing supporter of our mission to make sure every child has access to a crayon.

When Nicole creates her beautiful rainbow crayon creations, she often has left over crayons that she collects and through Crayon Collection, donates to schools in need across the country."  -Crayon Collection

Art 2 the Extreme® is one of 10 shops featured by Good Morning America (GMA on ABC).

"This charming shop sells eco-friendly personalized crayons that were inspired by Nicole Lewis', a former elementary school teacher's past experiences."

"Look no further, these crayons are exactly what every kid should have on a gift list this year. Art 2 the Extreme's personalized crayons are brightly colored, unique masterpieces.

Founded by Nicole Lewis, a former elementary art teacher, these crayons are a fun and functional gift kids of all ages will fall in love with.

And with the option of gift wrapping all you need to do is push a button and the fully wrapped present will get sent to your door." -Aliza Friedlander for The Quality Edit

"Holey crayons! Kids will go crazy for these adorable, donut-shaped crayons, handmade from recycled Crayolas. A 2020 finalist in the Etsy Design Awards, Art 2 the Extreme was the first Etsy shop to sell a handmade crayon, and it's still the best!" - Lois Alter Mark for Reader's Digest

"A self-described OG Etsy vendor, Art 2 the Extreme®'s Recycled Name Crayons are an ideal stocking stuffer for kids learning their own names." - Laura Fenton for Food52

"Art 2 the Extreme, Original Rainbow Crayons are eye-catching, bright colored, and high-quality crayons that are long-lasting and unique for gifting and creation. Toddlers will especially love this custom set of crayons spelling out their name." - Leah Groth for Reader's Digest

Original Rainbow Crayon Stix® Featured as best Easter Basket Stuffers

"Known as the home of "The Original Rainbow Crayon," founded by Nicole Lewis, a former art teacher, Art2theExtreme Crayons created custom-made crayons for kids and was the first Etsy shop to do so. Today, Nicole and her husband create custom crayons by hand, breaking them by hand and setting them into molds or melting pods before the designs are finalized." - Forbes, December 2020

This personalized crayon name set can be a fun gift for a toddler to use in preschool (although their mom might want to use it as bedroom decor). 

"Combining two of our favorite things-crayons + popsicles. These handmade "crayonsicles" make an awesome, unique gift for any tiny artists." - Babylist Press Feature for Art 2 the Extreme® - The Original Rainbow Crayon®

TV & Video Appearances Featuring Art 2 the Extreme® Handmade Personalized Crayon Gifts for Kids

The Today Show - November 2021

Fox 29 News: Philadelphia - November 2021

Indy Now TV: Fox 59 News Indianapolis - September 2021

The Drew Barrymore Show - December 2020

RTV6 Indianapolis -October 2020 

WJAR 10 News - August 2020

WISH TV- 8 Indianapolis - February 2020 

RTV6 Indianapolis - September 2019